WELCOME TO SOCIAL 97
Where simplicity meets strategy in social media.
About Us
We simplify Social Media for Business Owners
SOCIAL 97 was built to simplify social media for busy business owners.
Today, a strong online presence is no longer optional, but managing it well demands time, strategy, and consistency that most entrepreneurs simply do not have. What starts as “just posting” quickly becomes another full-time responsibility competing for your attention.
SOCIAL 97 takes that responsibility off your plate. We work quietly behind the scenes to build and manage a strategic, professional social media presence for your brand, so you can focus on running and growing your business while we keep your brand visible, consistent, and moving forward.
What We Do
We Handle Your Social Media, End to End
From strategy development and content planning to publishing, engagement, and performance tracking, SOCIAL 97 manages every moving part of your social media presence.
The result is an organized, professional digital presence that feels intentional, and aligned with your brand. We strengthen your visibility, sharpen your positioning, maintain consistent growth, and save you hours each week so you can focus on running your business and serving your clients.
We work strategically, always with an eye on moving your brand forward in a way that supports long-term objectives rather than short-term noise.
Ready to stop juggling social media and start seeing it work for your business? Explore our packages and services to find the right level of support.
Our Philosophy
Every strategy we create is guided by five core principles that ensure real, sustainable results
Strategy
Social media should never be random. Every post, campaign, and interaction is part of a larger plan designed to support your specific business goals.
Positioning
Your brand deserves to stand out. We position you clearly in your market so your audience immediately understands who you are, what you offer, and why it matters.
Consistency
Growth happens through consistent presence. We build systems that keep your brand active and top-of-mind across platforms.
Flexibility
Markets change and businesses evolve. Our strategies adapt alongside your growth.
Intentional Planning
Nothing is left to chance. Every piece of content is created with purpose and aligned with your brand and long-term objectives.
MEET THE TEAM
The People Behind the Strategy
Jesenia
Silva
Social Media & Digital Marketing Specialist
Hello!
My name is Jesenia Silva
Jesenia Silva is a Toronto-based social media strategist and digital marketing specialist helping small businesses turn their online presence into a powerful growth tool. As the Founder and Co-Owner of Social 97, she works closely with brands to build intentional, story-driven content that connects, converts, and stands out in an increasingly crowded digital space.
She holds a Bachelor of Arts (Honours) from Queen’s University, where she majored in Film and Media and minored in World Languages, along with a post-graduate certificate in Digital Media Marketing. This foundation, combined with 5+ years of corporate experience, has shaped her ability to approach marketing with both creative depth and strategic precision.
With a strong background in content strategy, creative direction, and brand positioning, Jesenia bridges the gap between aesthetics and performance. Her approach goes beyond posting for the sake of visibility. Every strategy is rooted in business goals, audience behaviour, and long-term brand building. From social media management and content days to digital strategy and campaign planning, she focuses on creating clarity, consistency, and momentum for her clients.
Known for her collaborative style and sharp attention to detail, Jesenia partners with founders who want thoughtful strategy, honest guidance, and marketing that actually works.
Hola!
My name is Manuel Gaona
Manuel oversees the financial health, operational structure, and long-term growth of the agency.
With a strong focus on budgeting, forecasting, expenses, and profitability, he ensures that every project is supported by a stable and scalable foundation. His background includes a Bachelor in Economics from the University of Toronto, paired with a growing passion for marketing and helping small businesses reach their full potential.
His role extends across the full operational landscape. He guides internal workflows, improves systems, manages contracts between Social 97 and its clients, and supports team processes to keep everything running efficiently.
Alongside operations, Manuel brings a creative and strategic edge to the agency. He collaborates on content calendars, builds websites, and contributes to strategy and planning to support the diverse business goals of Social 97 clients.
Beyond his operational expertise, Manuel carries a deep passion for photography. It is a craft he has loved since he was ten years old, and it continues to inspire his creative approach at Social 97.
Manuel Gaona
Co-Owner and Director of Operations
